Signed in as:
filler@godaddy.com
Projects
7 B.O.S.S.
Objective
Design a responsive, mobile-first web application enabling 7-Eleven franchise owners and managers to efficiently view inventory and place orders from any device with internet access.
Role
UX/UI Lead — Sole UX resource responsible for research, strategy, design, and stakeholder alignment.
Challenge
Franchise operations relied on outdated manual processes for inventory management and ordering, resulting in inefficiencies, errors, and limited access across devices. Existing user research was minimal, and stakeholders lacked a unified vision for digital transformation.
Strategy
- Conducted targeted user interviews to uncover workflow pain points and operational constraints.
- Synthesized findings into actionable insights, presented through stakeholder reports and training materials.
- Architected a mobile-first UX framework prioritizing accessibility, speed, and clarity across devices.
- Designed detailed low- and high-fidelity wireframes and interactive prototypes to guide development.
- Facilitated design thinking workshops with 7-Eleven executives to co-create solutions and align on priorities.
Outcome
- 2× increase in user efficiency through streamlined workflows and intuitive UI design.
- Improved stakeholder engagement via clear documentation and collaborative workshops.
- Accelerated development alignment, reducing rework and ensuring delivery of a user-centered product.
- Established UX foundation for future enhancements and scalability across franchise operations.
Optum Deidentified Data Workspace (O.D.D.W.)
Objective
Establish a user interface for Optum’s ODDW initiative, enabling internal and external teams to navigate a complex CRM system with greater clarity, consistency, and usability. The goal was to transform a fragmented, tech-heavy processes into a scalable, intuitive experiences that supported enterprise-level healthcare data operations.
Role
Principal UX/UI Strategist — Sole UX resource responsible for research management, strategy, design, and stakeholder alignment.
Challenge
Optum’s ODDW initiative lacked a functional user interface, offering only developer-facing command prompt fields. This severely limited accessibility for non-technical stakeholders. I was tasked with designing an intuitive interface and user flow that would empower internal admins to create and manage internal agents', third-party partners', and clients' accounts independently. The absence of user-centered design posed significant risks to usability, stakeholder alignment, and long-term scalability.
Strategy
- Established a UX strategy from the ground up, embedding design thinking into the product lifecycle.
- Partnered with the research lead to uncover user needs and workflow inefficiencies.
- Introduced intuitive design patterns using Figma and Sketch to streamline complex interactions.
- Collaborated closely with business and development teams using React libraries to ensure design fidelity and technical feasibility.
- Delivered rapid prototypes to validate concepts and secure stakeholder buy-in.
Outcome
- Appointed as the sole UX lead across multiple enterprise initiatives including AWS data migration engagement.
- Delivered all visual assets for high-priority workflows, accelerating development and adoption.
- Built enterprise-level trust, transforming UX from a missing layer into a strategic pillar within Optum’s data ecosystem.
"Sepsis" AI Assisted Claim Processing (P.o.C.)
Objective
Design an AI-enhanced clinical interface to modernize UnitedHealthcare’s outdated “swivel-chair” claim processing workflow. This pilot project focused on sepsis case review, aiming to integrate intelligent decision support into the clinician’s workflow—reducing manual toggling, improving data visibility, and accelerating time-sensitive claim decisions.
Role
Principal UX/UI Strategist — Sole UX resource responsible for research, strategy, design, and stakeholder alignment.
Challenge
UnitedHealthcare’s claim review process for sepsis cases relied on a fragmented “swivel-chair” workflow—requiring clinicians to manually toggle between systems to assess patient data. This outdated approach delayed decisions and increased risk in time-sensitive scenarios.
Strategy
- Led UX efforts to integrate AI-driven decision support into the clinical workflow.
- Combed through hours of research artifacts and conducted interviews with both clinicians and data scientists to understand pain points and AI model constraints.
- Redesigned a multipurpose/intuitive interface that surfaced AI Agent insights without disrupting clinical judgment.
- Prototyped and tested workflows that reduced cognitive load and improved data visibility.
Outcome
- Delivered a streamlined, modern, AI-infused interface that reduced manual toggling and improved decision speed.
- Helped transform a legacy process into a scalable, intelligent workflow.
- Positioned UX as a critical bridge between clinical expertise and AI innovation.