Signed in as:
filler@godaddy.com
Signed in as:
filler@godaddy.com
With a design career that spans over two decades, I bring seasoned expertise and a pioneering mindset to the UX field. As user experience continues to evolve as a key business differentiator, I actively champion its strategic integration within Agile frameworks, the Software Development Life Cycle (SDLC), and enterprise-wide initiatives—driving both innovation and measurable business outcomes.
Holding a Bachelor of Fine Arts from Southern University A&M, my design journey began in graphic arts, where I mastered visual communication and aesthetic principles. This strong artistic foundation uniquely informs my UX work, enabling me to blend creativity with a user-centered approach that aligns business goals with meaningful, engaging experiences.
Early in my career, I developed a comprehensive understanding of user needs and operational realities through diverse roles, including:
These multifaceted experiences sharpen my ability to design solutions that are both empathetic and aligned with business objectives.
Currently, I focus on advancing my expertise in user research and product management to lead proactive, data-driven design strategies. By anticipating user needs through rigorous analysis, I create thoughtful, impactful designs that enhance product value and support long-term business growth.
Bobby is one of the best UX Strategist, Designer and Architect I have had the pleasure of working with. He is a champion of UX principles, courageous on behalf of the users and pragmatic in solving complex product challenges. Bobby is an asset to any team lucky enough to have him and I would love the opportunity to have him on my team again in the future. A real rock star!
Senior Product Designer / Innovation / Digital Transformation – CX/UX
Working with Bobby was always a pleasure. He is very easy to get along with and coordinate work. Work included extensive prototyping while doing a major shift in styling. Bobby’s personality is what shines, making work fun and engaging while juggling heavy duty design activities.
Visual UX Lead at Siemens
I had the pleasure of working with Bobby at 7-11 and he is one of the most talented designers I have ever collaborated with. Bobby was part of a team that viewed UX as merely pushing pixels and “making things look pretty.” With an uncommon amount of patience and wit, Bobby helped them understand the value of UX design – done properly – and was soon leading workshops and getting to talk to customers, which led to getting the design optimized for the end user, not the stakeholders. Bobby’s work speaks for itself – you wont’ find a better addition to your team.
Product Design + UX Strategy and Leadership
Bobby is an extremely level-headed designer. Don’t let his soft-spoken nature fool you; he absolutely knows his stuff. Recently while working on an extremely complex B2B project, I witnessed, firsthand, his cool-under-pressure approach to problem solving. Furthermore, his tenacity can’t be understated. On this same project we had no personnel, time or budget for research. Whereas most people would’ve given up, Bobby took it upon himself to organize a research plan and then went out and executed it. With these findings he was able to make the smart decisions necessary to complete the work on a challenging interface. Almost singlehandedly, he redesigned the entire back-office ordering system for this Fortune 500 retailer, and it looks great.
UX Strategy Leadership
It was a pleasure working with Bobby at Amdocs. He is a passionate and detail-oriented UX designer and is always happy to help make every design the best it can be. I would recommend Bobby to anyone who is looking for a designer with tremendous talent and creativity.
Senior UX Designer at Amazon
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