Understanding our design goals and the "Who, What and Why" through thorough research is crucial, as it transforms guessing into informed decisions, ensuring our applications are truly user-friendly and aligned with real needs.
strategist - 10+ yrs
Focus is on defining the paths taken and the methods used. Great application architecture helps deliver exceptional user experiences. Identifying edge cases early on will save both time and money.
Designer - 10+ yrs
How an application looks and why it looks that way is key, as branding is its "face". Crafting visually appealing designs involves a thoughtful application of blending art and science for maximum impact.
